Resource alliance global community

Campaigning through COVID-19: How Ecosia grew love for the NHS

July 28, 2020

This session will take the audience through how Ecosia responded to the COVID crisis, finding a way to shift our core business during a global crisis to remain relevant and to help in whatever way that we can. We’ll cover how we delivered a video-led campaign across paid and organic social, YouTube, Press, editorial and more. The format will be delivered as a timeline, showcasing the lean project team’s ideation of a concept, asset collection during a lockdown, content creation during a shelter in place order and to an audience that was overwhelmed with love for their healthcare heroes, and wanted to do even more to show their love.